“The table is just the start” says OpenTable’s updated brand

Screen Shot 2016-08-13 at 5.31.14 PMAlthough I often share articles and industry trends from common news sources, every once in a while a more obscure piece comes across my desk that I feel compelled to share.

This is a case study for the popular restaurant-reservation app, Open Table. Maybe you’ve used this app, but regardless, the case study is a terrific branding example and I thought you would appreciate it.

Click the link to a PDF of the branding case study presentation from Brandfolder.


“What began as a simple restaurant reservation service is now a transformative force in the way restaurants and customers interact. After seventeen years of innovation, OpenTable needed a new brand to match their passion for empowering the restaurant experience across the globe,” begins the case study by Brandfolder.

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