Tag Archives : patients


“Patients are customers.” 4 things doctors and hospitals can learn from Zappos

A few weeks ago, I posted a series of blogs on the patient experience, and what we might learn from retail shopping experiences. To continue this thinking, here is a recent article from Sarah Bader published on fastcoexist.com  Bader is a Principal at Gensler, where she is a leader of the firm’s Health & Wellness practice area.   Before I studied to become an architect, I was a men’s wear buyer with a department store, and I had a particular affinity for shoes. While my two callings may seem wildly unrelated, there are similarities. You have to be intensely user-focused—able […]