Tag Archives : medical education


4 specific areas to leverage when engaging “Key Practice Influencers”

Because the brand innovation team at a company will want to build relationships at many levels, we recommend taking a collaborative approach to this initiative, tapping people and skills at many levels of the organization. There are four specific areas to leverage when connecting with Key Practice Influencers (KPIs):         Experience Advantages of Cross-Disciplinary Collaboration: Not only researching and identifying KOLs, but also aligning their expertise with special programs & events. Key Strategic Insights Gained: Knowing the content is a prerequisite for selecting proper opinion leaders. Expand knowledge of condition and risk factors. Application to N-of-8 Initiatives: […]


“Innovations in Medical Education: Transforming Health Professions Education through Innovation”

I participated in an educational and fun weekend of programming last week at the symposium, “Innovations in Medical Education: Transforming Health Professions Education through Innovation.” The conference was presented by the Keck School of Medicine of University of Southern California. I really benefited from the workshops and the interactions with other attendees. I saw a tremendous value in the content, as well as, the willingness of educators to be so open in sharing their specific techniques and tools. I’d also like to compliment the poster presenters for their creative big ideas. Because our clients are in biopharma and medical products, […]