Tag Archives : innovation


Book review: THE ANTIDOTE, by Barry Werth

    “Today’s medicines can cost hundreds of thousands of dollars a year. The story of how two companies set prices for their costly new drugs suggests that the way we determine the value of such treatments will help decide the future of our health-care system,” writes Barry Werth in the MIT Technology Review.   In “A Tale of Two Drugs,”, he writes that the advent of these more targeted, more effective drugs will introduce the prospect of ever-rising prices, highly effective and ultra-­expensive so-called orphan drugs like Kalydeco may impose a stricter rubric for determining the price of all […]


Medical Care Means Mental Health, Too

“Patients with depression, anxiety and more also often have chronic physical illnesses, and failing to integrate psychological treatment is costly,” writes Dr. Ezekiel J. Emanuel, a vice provost of the University of Pennsylvania and the chairman of its Department of Medical Ethics and Health Policy, in the Wall Street Journal. His new book is “Prescription for the Future,” just published by PublicAffairs. He has spoken at Advocate Health Care and is a venture partner at a firm that invests in Quartet.   American society has historically segregated mental-health conditions from other health concerns. Doctors and laypeople alike often dismissed such […]


Consider all the other Marketing P’s — there is more than “product” in life cycle planning

Remember to look at more than just the “product” in life cycle planning. Consider all the other Marketing P’s: – Place (distribution) – Price (contracts, incentives) – Promotion (unique channels) – Packaging (novel, convenient) – Put-ups (sizes, kits, bundles) – Personal support (services offerings) – Professional development (education, training, certification)


Tool in Action: N-of-8 Mastermind Groups   Recently updated !

Because I know you are someone with a lot of ideas and energy, you may ask yourself: “What’s holding me back today, and more important, how will I get unstuck to move forward?” “When can I find more time to work on my dreams?” “Where will I find the right kind of people who will help and support me?” These are questions we all think about. That’s why I’m inviting you to consider joining me in a unique proven program. In this month’s newsletter, you learn more about N-of-8 Mastermind Groups, my trademarked method of brainstorming, problem-solving and creating for […]


Audioblog: Introduction to Medical Essays, by Oliver Wendell Holmes, Sr. published 1842-1882 (plus, complimentary ebook download)

This is one of the first editions of a new series of ebooks entitled INNOVATION CLASSICS. The series is dedicated to collecting and publishing the best – or perhaps the underappreciated – innovation writing of the past. In this audioblog, I share my introduction & commentary to the book Medical Essays: Homeopathy Currents in Medical Science Border Lines of Knowledge. It was written by Oliver Wendell Holmes, Sr. and originally published by the Boston Society for the Diffusion of Useful Knowledge from 1842-1882. The audio is narrated by Kelly Jean Badgley. You can download a complimentary copy of the ebook. […]