Tag Archives : healthcare


Book review: THE ANTIDOTE, by Barry Werth

    “Today’s medicines can cost hundreds of thousands of dollars a year. The story of how two companies set prices for their costly new drugs suggests that the way we determine the value of such treatments will help decide the future of our health-care system,” writes Barry Werth in the MIT Technology Review.   In “A Tale of Two Drugs,”, he writes that the advent of these more targeted, more effective drugs will introduce the prospect of ever-rising prices, highly effective and ultra-­expensive so-called orphan drugs like Kalydeco may impose a stricter rubric for determining the price of all […]


Community Support: Chamber of Commerce Healthcare Advisory Board

I’m pleased to serve for the third year on the Boise Metro Chamber’s healthcare committee. We provide insight and advocacy for medical interests. At our last month’s meeting, two key members of the state legislature exchanged updates with us, and sought our views on the complex issues facing healthcare today. The industry leaders from across healthcare providers, insurers, associations, and manufacturers engaged in sharing information, evaluating options, and recommending actions. We hope this board can continue to help us maintain our city’s and state’s strong standing as a healthy community that attracts more businesses.


“Patients are customers.” 4 things doctors and hospitals can learn from Zappos

A few weeks ago, I posted a series of blogs on the patient experience, and what we might learn from retail shopping experiences. To continue this thinking, here is a recent article from Sarah Bader published on fastcoexist.com  Bader is a Principal at Gensler, where she is a leader of the firm’s Health & Wellness practice area.   Before I studied to become an architect, I was a men’s wear buyer with a department store, and I had a particular affinity for shoes. While my two callings may seem wildly unrelated, there are similarities. You have to be intensely user-focused—able […]


Part 4 audioblog: Health-Driven Mega-Trend of “positive nutrition”

In a multi-part series of blog posts, I’ve been sharing 10 consumer mega-trends. These are the most important issues shaping global consumers’ buying behavior both now and in the future. I believe that good trend-watching is about taking the bigger-picture approach. Adopting a broader global perspective to trend-tracking should help facilitate better decision-making. Because it overcomes what I call, “category myopia.” The source of these mega-trends is a recent report from Datamonitor, entitled “Developments in Global Consumer Trends.” This survey shows how health-driven trends influence consumer lifestyles and product choices worldwide.  Plus, it considers the implications and opportunities for industry […]


Part 3 audioblog: Health-Driven Mega-Trend #10 – “diet moderation”

In a multi-part series of blog posts, I’ve been sharing 10 consumer mega-trends. These are the most important issues shaping global consumers’ buying behavior both now and in the future. I believe that good trend-watching is about taking the bigger-picture approach. Adopting a broader global perspective to trend-tracking should help facilitate better decision-making. Because it overcomes what I call, “category myopia.” The source of these mega-trends is a recent report from Datamonitor, entitled “Developments in Global Consumer Trends.” This survey shows how health-driven trends influence consumer lifestyles and product choices worldwide.  Plus, it considers the implications and opportunities for industry […]


Part 2 audioblog: 10 Health-Driven Mega-Trends – and implications for marketers

This is part 2 of a series of blog posts, I’ve been sharing 10 consumer mega-trends. These are the most important issues shaping global consumers’ buying behavior both now and in the future. I believe that good trend-watching is about taking the bigger-picture approach. Adopting a broader global perspective to trend-tracking should help facilitate better decision-making. Because it overcomes what I call, “category myopia.” The source of these mega-trends is a recent report from Datamonitor, entitled “Developments in Global Consumer Trends.” This survey shows how health-driven trends influence consumer lifestyles and product choices worldwide.  Plus, it considers the implications and […]


Part 1 audioblog: 10 Health-Driven Mega-Trends – and implications for marketers

An audio-blog by Mark Stinson, author of “Forward-Fast” (Narrated by Kelly Jean Badgley) In a multi-part series of blog posts, I’ve been sharing 10 consumer mega-trends. These are the most important issues shaping global consumers’ buying behavior both now and in the future. I believe that good trend-watching is about taking the bigger-picture approach. Adopting a broader global perspective to trend-tracking should help facilitate better decision-making. Because it overcomes what I call, “category myopia.” The source of these mega-trends is a recent report from Datamonitor, entitled “Developments in Global Consumer Trends.” This survey shows how health-driven trends influence consumer lifestyles […]