Tag Archives : drug innovation


Experiencing facts with a fresh perspective — and the results you can achieve

  Here is an instance from my he bio-pharma work when N-of-8 listening and research produced significant results. A mid-sized biopharmaceutical company with a promising pipeline of new therapies exemplified this.  Back in 2003, the drugs in research seemed to be in disparate categories:  Crohn’s disease, MS, and Alzheimer’s disease.  Then during N-of-8 groups, we asked a naïve question, “Is there any connection between them?”  This childlike curiosity led us on an intriguing pursuit of a neuro-gastro commonality and we found an emerging appreciation of the brain-gut connection. By looking at the company’s existing research with a fresh perspective, we […]


4 specific areas to leverage when engaging “Key Practice Influencers”

Because the brand innovation team at a company will want to build relationships at many levels, we recommend taking a collaborative approach to this initiative, tapping people and skills at many levels of the organization. There are four specific areas to leverage when connecting with Key Practice Influencers (KPIs):         Experience Advantages of Cross-Disciplinary Collaboration: Not only researching and identifying KOLs, but also aligning their expertise with special programs & events. Key Strategic Insights Gained: Knowing the content is a prerequisite for selecting proper opinion leaders. Expand knowledge of condition and risk factors. Application to N-of-8 Initiatives: […]


PhRMA launches new era in medicine with “GoBoldly” campaign

The country’s leading biopharmaceutical research companies want Americans to get to know the real men and women behind the microscopes. An industry that has historically been closed off to outsiders and non-scientific minds has launched a massive, multi-year advertising and public affairs campaign to start conversations between researchers, academia, patients and the general public about a new era in medicine. GOBOLDLY will tell the story of innovation and advancements in medicine through the individuals driving that change—the industry scientists—but also through the patients and caregivers dealing with disease every day. “It’s an opportunity to showcase the brains behind the breakthroughs, […]