Tag Archives : advisory board


N-of-8 Advisory Boards: a typical agenda

            This kind of agenda allows you to explore many aspects of your brand assumptions in a structured, guided way.  For example, you’ll better understand why patients might prefer a new agent, why physicians might consider your new device more progressive medicine, or why laboratory directors might regard your new test as a simpler process of diagnosis. When we facilitate an N-of-8 group, I have a separate team in the room whose jobs it is to listen and translate.  Not just transcribe or take the notes.  But to listen toward certain issues, topics, and subjects.  […]