Mark Stinson, a healthcare marketing veteran and brand Innovator for medical companies, has launched a new book, N-of-8: A Creative Group Facilitation Model for Health, Science, and Technology Brands.
In his book, Stinson shares methods to shift from just brainstorming, focus groups, and advisory boards to creative groups that truly innovate. That’s why the model is called N-of-8. Stinson writes about his global experiences and case studies from facilitating groups all over the U.S., as well as leading markets in Europe, Latin America, Asia, and the Middle East.
During its debut week in the Amazon Kindle Store, the N-of-8 book was ranked #1 in Research, #5 in Advertising, and #30 in Marketing & Sales categories.
Stinson says, “Since the publication of my first book, ForwardFast, I have collaborated with even more companies and more brands. So in my N-of-8 book, I have applied a similar conversational style to present a workshop-in-print. And I’ve added more case study examples, key-point summaries, and actual templates and guides to make the model actionable.”
Limited to only eight participants, these innovation groups draw on the expertise of their diverse members to create bold changes both within an organization and in the marketplace. Stinson’s book reveals the set of proven facilitation techniques and tools to foster these innovations. The tools he uses accelerate the rate at which groups produce usable ideas for change and capture the steps it takes to get there.
N-of-8: A Creative Group Innovation Model for Health, Science & Technology Brands
Author: Mark Stinson
Publisher: BSB, llc
Published: April 2016
Available on Amazon: Paperback $12.95; Kindle $8.95
About Mark Stinson:
Mark Stinson has earned the reputation in the medtech industry as a “brand innovator” – an experienced marketer, persuasive writer, dynamic presenter, and skilled facilitator. His work has included branding, advertising, and marketing strategy for health, science, and technology products in pharmaceuticals, medical devices, diagnostics, research tools, and provider networks. Mark has worked with clients including global healthcare companies, biotech leaders, hospital products companies, drug delivery system developers, medical start-ups, and university tech transfer departments. He is a recipient of the Brand Leadership Award from the Asia Brand Congress for global marketing efforts. He was included in the PharmaVoice 100 Most Inspiring People in the Life-Sciences Industry.
Author website: www.mark-stinson.com
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