Consider all the other Marketing P’s — there is more than “product” in life cycle planning


Remember to look at more than just the “product” in life cycle planning. Consider all the other Marketing P’s:
– Place (distribution)
– Price (contracts, incentives)
– Promotion (unique channels)
– Packaging (novel, convenient)
– Put-ups (sizes, kits, bundles)
– Personal support (services offerings)
– Professional development (education, training, certification)

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