Challenge Cup: global competition for promising world-changing start-ups


A few weeks ago, I supported nearly 20 Idaho start-ups at our local incubator space, Trailhead, for the Challenge Cup, as they presented their pitches in a worldwide tournament to win over $1 million in cash prizes.

The Challenge Cup is an international competition that seeks the most promising, world-changing startups. Our Idaho-based companies represented education, energy, food, health, money, security, cities, and transportation fields — all with less than $2.5MM in booked revenue and capital raised.

Congratulations to the winners who advanced to the regional competition in San Francisco:

▪ GenZ Technology, a Boise-based designer of efficient crop sprayers.

▪ PSiFlow Technology, a Boise-based developer of a smartphone app and analytics system that speeds water testing in countries with clean drinking water problems.

▪ Advanced Ceramic Fibers, an Idaho Falls-based developer of materials that reinforce metals, making them stronger and lighter.

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