Category Archives : Innovation


Connected farms reap rewards

An agricultural solution with a machine learning component, irrigNET, was piloted two years ago to help a sugar factory grow sugar beets. IrrigNet sensors measure the water content in soil, and then combines that data with the models of the crops and local weather forecast to take the guesswork out of crop irrigation. With it, managers can also remotely monitor field conditions and use predictive data analytics tools to optimize water use for increase crop yield, while also reducing soil erosion. On top of the 30% increase brought by irrigation, irrigNET cites additional yield increases and reductions in water use […]


IoT technology transforms the fruits of farmers’ labors

Enhanced crop management is crucial because food production consumes natural resources and faces constant threats. About 70% of the world’s freshwater use goes toward growing crops, yet up to 40% of crops are destroyed by weeds, diseases, and insects. DunavNET, a Microsoft partner in Serbia, uses IoT technology to better equip food growers to know when to irrigate, how to control diseases, and where to fight pests. For example, last year the company helped a large ag company track its annual harvest at one of Europe’s largest apple orchards. It tracked the location of every pallet box in real time to ensure fruit’s […]


From farm to robot to fork: How IoT is moving us towards “agriculture 4.0”

At last November’s IoT World Europe conference in Dublin, Richard Johnson, director of product marketing at John Deere, described modern agriculture as “agriculture 4.0.” Harvesters are already (to a certain extent) semi-autonomous, while in dairy farming the process has become substantially computer-driven. Right now, John Deere’s focus on IoT remains within the area of guidance, such as devices like AutoTrac Vision cameras, which align a crop sprayer with rows of crops to prevent any getting crushed and harming a farmer’s revenues. The next big step is connecting machines, connecting fields and connecting operators. For example, one or two forager machines on […]


Community Support: Chamber of Commerce Healthcare Advisory Board

I’m pleased to serve for the third year on the Boise Metro Chamber’s healthcare committee. We provide insight and advocacy for medical interests. At our last month’s meeting, two key members of the state legislature exchanged updates with us, and sought our views on the complex issues facing healthcare today. The industry leaders from across healthcare providers, insurers, associations, and manufacturers engaged in sharing information, evaluating options, and recommending actions. We hope this board can continue to help us maintain our city’s and state’s strong standing as a healthy community that attracts more businesses.


PhRMA launches new era in medicine with “GoBoldly” campaign

The country’s leading biopharmaceutical research companies want Americans to get to know the real men and women behind the microscopes. An industry that has historically been closed off to outsiders and non-scientific minds has launched a massive, multi-year advertising and public affairs campaign to start conversations between researchers, academia, patients and the general public about a new era in medicine. GOBOLDLY will tell the story of innovation and advancements in medicine through the individuals driving that change—the industry scientists—but also through the patients and caregivers dealing with disease every day. “It’s an opportunity to showcase the brains behind the breakthroughs, […]


4 trends with the potential to change behavior in the patient journey

Whether medication compliance, kicking a bad habit, or some other form of behavior modification, change remains elusive, yet it’s obviously extremely vital. Read about these four trends that hold the promise of nudging healthier behavior along the patient journey (excerpted from MM&M)   STAGE: EXPERIENCING SYMPTOMS | TREND: Marketers get serious about behavior change “Behavior change has been in place in a lot of ways in marketing for decades and decades,” says Johanna ­Skilling, EVP, director of planning, U.S., at Ogilvy CommonHealth Worldwide. “Every time you ‘click here’ or ‘call here’ or download something, that’s behavior change. We just didn’t call it […]


Confluence of innovations cross industries and engineering interests: example of solar powered implant   Recently updated !

Imagine a solar implant that could power a medical device indefinitely. That’s the hope of many scientists looking at solar implants that can reduce the number of pacemaker procedures prompted by battery depletion. This trend was reported in Energy Harvesting by Subcutaneous Solar Cells: A Long-Term Study on Achievable Energy Output by Lucas Bereuter, Andreas Haeberlin, and colleagues writing in the Annals of Biomedical Engineering of January 2017. The team implanted panels, mounting them on armbands on 32 volunteers. The participants wore the device on their bicep for a week. The volunteers who kept a log of daily activities and […]


How to choose events to inspire AND drive business innovation   Recently updated !

There’s so many events out there for insight and inspiration that can drive our business innovation. These conferences and events promise to deliver a perfect balance of new, exciting ideas and ways to execute them back at our daily work. That’s why I enjoyed an article by Neil Cardy in a recent issue of Adweek. He provides a filter to vet events so you know which ones are worth your investment of time and money. do they attract a balanced audience of inventors and innovators? Inventors are scientists, technologists, and artists deep in experimentation, but innovators are using these inventions […]


Can an electronic nudge help doctors do the right thing when it comes to patient care?

In a study published February in JAMA, Dr. Jeffrey Linder and colleagues tested three “behavioral interventions” to prevent inappropriate prescription of antibiotics for acute respiratory-tract infections. After receiving a primer in appropriate prescribing, 248 physicians in 77 primary-care practices in Boston and Los Angeles, including Brigham and Women’s Hospital practices, received one or more interventions. Prescribing rates for the different groups were compared for 18 months before and after the interventions were turned on. A control group had no interventions. One intervention, “suggested alternatives,” presented doctors with a range of choices suggesting nonantibiotic treatment; a second, “accountable justification,” prompted clinicians […]


6 new follow-worthy medtech innovations

From growing blood vessels in labs to applying advanced nanotechnology to cancer testing, here are some emerging technologies that could have a big impact on medicine in coming years. Engineered blood vessels from Humacyte Inc. Smartphone-connected smoking-cessation device from Chrono Therapeutics Neuromodulation from SetPoint Medical Neural-bypass technology being developed by researchers at Battelle and Ohio State University Surgical robots from researchers at Vanderbilt University A noninvasive lung cancer screening from Northwestern University and Preora Diagnostics Read more detailed assessment from Joseph Walker.