I’m pleased to serve for the third year on the Boise Metro Chamber’s healthcare committee. We provide insight and advocacy for medical interests. At our last month’s meeting, two key members of the state legislature exchanged updates with us, and sought our views on the complex issues facing healthcare today. The industry leaders from across healthcare providers, insurers, associations, and manufacturers engaged in sharing information, evaluating options, and recommending actions. We hope this board can continue to help us maintain our city’s and state’s strong standing as a healthy community that attracts more businesses.
The country’s leading biopharmaceutical research companies want Americans to get to know the real men and women behind the microscopes. An industry that has historically been closed off to outsiders and non-scientific minds has launched a massive, multi-year advertising and public affairs campaign to start conversations between researchers, academia, patients and the general public about a new era in medicine. GOBOLDLY will tell the story of innovation and advancements in medicine through the individuals driving that change—the industry scientists—but also through the patients and caregivers dealing with disease every day. “It’s an opportunity to showcase the brains behind the breakthroughs, […]
Whether medication compliance, kicking a bad habit, or some other form of behavior modification, change remains elusive, yet it’s obviously extremely vital. Read about these four trends that hold the promise of nudging healthier behavior along the patient journey (excerpted from MM&M) STAGE: EXPERIENCING SYMPTOMS | TREND: Marketers get serious about behavior change “Behavior change has been in place in a lot of ways in marketing for decades and decades,” says Johanna Skilling, EVP, director of planning, U.S., at Ogilvy CommonHealth Worldwide. “Every time you ‘click here’ or ‘call here’ or download something, that’s behavior change. We just didn’t call it […]
Imagine a solar implant that could power a medical device indefinitely. That’s the hope of many scientists looking at solar implants that can reduce the number of pacemaker procedures prompted by battery depletion. This trend was reported in Energy Harvesting by Subcutaneous Solar Cells: A Long-Term Study on Achievable Energy Output by Lucas Bereuter, Andreas Haeberlin, and colleagues writing in the Annals of Biomedical Engineering of January 2017. The team implanted panels, mounting them on armbands on 32 volunteers. The participants wore the device on their bicep for a week. The volunteers who kept a log of daily activities and […]
There’s so many events out there for insight and inspiration that can drive our business innovation. These conferences and events promise to deliver a perfect balance of new, exciting ideas and ways to execute them back at our daily work. That’s why I enjoyed an article by Neil Cardy in a recent issue of Adweek. He provides a filter to vet events so you know which ones are worth your investment of time and money. do they attract a balanced audience of inventors and innovators? Inventors are scientists, technologists, and artists deep in experimentation, but innovators are using these inventions […]
In a study published February in JAMA, Dr. Jeffrey Linder and colleagues tested three “behavioral interventions” to prevent inappropriate prescription of antibiotics for acute respiratory-tract infections. After receiving a primer in appropriate prescribing, 248 physicians in 77 primary-care practices in Boston and Los Angeles, including Brigham and Women’s Hospital practices, received one or more interventions. Prescribing rates for the different groups were compared for 18 months before and after the interventions were turned on. A control group had no interventions. One intervention, “suggested alternatives,” presented doctors with a range of choices suggesting nonantibiotic treatment; a second, “accountable justification,” prompted clinicians […]
From growing blood vessels in labs to applying advanced nanotechnology to cancer testing, here are some emerging technologies that could have a big impact on medicine in coming years. Engineered blood vessels from Humacyte Inc. Smartphone-connected smoking-cessation device from Chrono Therapeutics Neuromodulation from SetPoint Medical Neural-bypass technology being developed by researchers at Battelle and Ohio State University Surgical robots from researchers at Vanderbilt University A noninvasive lung cancer screening from Northwestern University and Preora Diagnostics Read more detailed assessment from Joseph Walker.
My latest book, N-of-8 opens with the line, “A small group of eight people has the power to change the course of an organization – or even an entire market.” On a larger scale, a group of leaders can change the world. And our world needs them now. Read about the power of a “genius cluster” in Peggy Noonan’s column from The Wall Street Journal: The leaders of the world aren’t a very impressive group right now. There’s a sense with some of them of playing out a historical or cultural string, that they’re placeholders in some way. Many […]
Doctors’ errors annually kill hundreds of thousands of Americans. Here are five reforms that would bring down the death toll. Few things are deadlier than doctors’ screw-ups. NASA’s chief toxicologist calculated in 2013 that medical error kills between 210,000 and 440,000 Americans each year. Only heart disease and cancer have a higher body count. Some progress has been made: The number of hospital-acquired conditions dropped 17% from 2010-14, according to the Agency for Healthcare Research and Quality. But that report excluded diagnostic errors that occur in outpatient settings—such as missing a cancerous lesion—and cause some 100,000 deaths per year. Many […]
Link to Press Release on N-of-8 book debut Mark Stinson, a healthcare marketing veteran and brand Innovator for medical companies, has launched a new book, N-of-8: A Creative Group Facilitation Model for Health, Science, and Technology Brands. In his book, Stinson shares methods to shift from just brainstorming, focus groups, and advisory boards to creative groups that truly innovate. That’s why the model is called N-of-8. Stinson writes about his global experiences and case studies from facilitating groups all over the U.S., as well as leading markets in Europe, Latin America, Asia, and the Middle East. During its debut […]