Category Archives : Groups


Introducing N-of-8 Mastermind Groups

  Based on feedback and suggestions from more than 125 other business professionals, I’m forming N-of-8 Mastermind Groups with people from different industries, professions, and fields of study. All to help you get lots of different perspectives on your own goals. If you’re like other friends and colleagues I talk with, there are many things that might be keeping you from the next moves you want to make. Instead of just accepting the way things are, I’d like to help you engage with a group of 8 successful people to inspire, push, and guide you. For more success at work […]


4 specific areas to leverage when engaging “Key Practice Influencers”

Because the brand innovation team at a company will want to build relationships at many levels, we recommend taking a collaborative approach to this initiative, tapping people and skills at many levels of the organization. There are four specific areas to leverage when connecting with Key Practice Influencers (KPIs):         Experience Advantages of Cross-Disciplinary Collaboration: Not only researching and identifying KOLs, but also aligning their expertise with special programs & events. Key Strategic Insights Gained: Knowing the content is a prerequisite for selecting proper opinion leaders. Expand knowledge of condition and risk factors. Application to N-of-8 Initiatives: […]


N-of-8 exercises extend to include multiple cultures

In many cases, our N-of-8 exercises go beyond just different viewpoints – they extend to multiple countries and cultures being represented. Using our N-of-8 model, we’ve worked for many years with EMD Chemicals, a global life science research products company.  Hans Ahl, Senior Sales Director of International Sales  regularly engaged us to develop global sales strategy and training for the European, Asia Pacific, and Latin America markets. Part of the sales strategy has been to create opportunities for country managers to exchange their best practices and sales success stories. For three consecutive annual managers’ meeting, we helped facilitate N-of-8 exercises.  […]


Tool in Action: N-of-8 Mastermind Groups   Recently updated !

Because I know you are someone with a lot of ideas and energy, you may ask yourself: “What’s holding me back today, and more important, how will I get unstuck to move forward?” “When can I find more time to work on my dreams?” “Where will I find the right kind of people who will help and support me?” These are questions we all think about. That’s why I’m inviting you to consider joining me in a unique proven program. In this month’s newsletter, you learn more about N-of-8 Mastermind Groups, my trademarked method of brainstorming, problem-solving and creating for […]


Reporting the outcomes of N-of-8 story development

From the outset of starting my N-of-8 book, I wanted to dedicate a chapter on finding appropriate ways to create impact through interactions between brand innovators and KOLs. Now, I’d like to share experience on the documentation of the sessions, including putting the action steps in writing. Remember that advisory boards are not sales occasions, but rather opportunities to build relationships based on science, mutual collaboration, and engagement.  Certainly that demands follow-up for the long-term, and therefore the demand for relevant documentation. So let’s progress from identifying the right advisors, maintaining the practice focus, creating an agenda, and producing actionable […]


Would you share your views on MASTERMIND GROUPS?

  Would you be interested in joining a group that comes together on a regular basis to share ideas, thoughts, information, feedback, and resources? I’m taking a survey about a new program under my brand and facilitation tool N-of-8™. Your responses are confidential (unless you choose to provide your contact info). Thanks in advance – and feel free to share. https://www.surveymonkey.com/r/n-of-8mastermind


The world needs an N-of-8 group of leaders

My latest book, N-of-8 opens with the line, “A small group of eight people has the power to change the course of an organization – or even an entire market.” On a larger scale, a group of leaders can change the world. And our world needs them now. Read about the power of a “genius cluster” in Peggy Noonan’s column from The Wall Street Journal:   The leaders of the world aren’t a very impressive group right now. There’s a sense with some of them of playing out a historical or cultural string, that they’re placeholders in some way. Many […]


New business book shares a unique approach to facilitating creative innovation groups: N-of-8, by Mark Stinson

Link to Press Release on N-of-8 book debut   Mark Stinson, a healthcare marketing veteran and brand Innovator for medical companies, has launched a new book, N-of-8: A Creative Group Facilitation Model for Health, Science, and Technology Brands. In his book, Stinson shares methods to shift from just brainstorming, focus groups, and advisory boards to creative groups that truly innovate. That’s why the model is called N-of-8. Stinson writes about his global experiences and case studies from facilitating groups all over the U.S., as well as leading markets in Europe, Latin America, Asia, and the Middle East. During its debut […]


N-of-8 for managed care story development

Last month, I had the opportunity to facilitate a workshop with 40 market access account executives, sales managers, and marketing team leaders to create a new presentation for health plan formulary decision-makers. Using the N-of-8 story development technique, we divided into five teams to explore different scenarios for improving the contract position of their specialty pharmacy brand. The consolidated output will be used to develop new slides, data references, and materials. In addition, I led two other managed care projects recently: Interviews with case managers at health plans on the role of patient support programs in drug evaluations (with a […]