Category Archives : N-of-8


Introducing N-of-8 Mastermind Groups

  Based on feedback and suggestions from more than 125 other business professionals, I’m forming N-of-8 Mastermind Groups with people from different industries, professions, and fields of study. All to help you get lots of different perspectives on your own goals. If you’re like other friends and colleagues I talk with, there are many things that might be keeping you from the next moves you want to make. Instead of just accepting the way things are, I’d like to help you engage with a group of 8 successful people to inspire, push, and guide you. For more success at work […]


Community Support: Chamber of Commerce Healthcare Advisory Board

I’m pleased to serve for the third year on the Boise Metro Chamber’s healthcare committee. We provide insight and advocacy for medical interests. At our last month’s meeting, two key members of the state legislature exchanged updates with us, and sought our views on the complex issues facing healthcare today. The industry leaders from across healthcare providers, insurers, associations, and manufacturers engaged in sharing information, evaluating options, and recommending actions. We hope this board can continue to help us maintain our city’s and state’s strong standing as a healthy community that attracts more businesses.


4 specific areas to leverage when engaging “Key Practice Influencers”

Because the brand innovation team at a company will want to build relationships at many levels, we recommend taking a collaborative approach to this initiative, tapping people and skills at many levels of the organization. There are four specific areas to leverage when connecting with Key Practice Influencers (KPIs):         Experience Advantages of Cross-Disciplinary Collaboration: Not only researching and identifying KOLs, but also aligning their expertise with special programs & events. Key Strategic Insights Gained: Knowing the content is a prerequisite for selecting proper opinion leaders. Expand knowledge of condition and risk factors. Application to N-of-8 Initiatives: […]


N-of-8 exercises extend to include multiple cultures

In many cases, our N-of-8 exercises go beyond just different viewpoints – they extend to multiple countries and cultures being represented. Using our N-of-8 model, we’ve worked for many years with EMD Chemicals, a global life science research products company.  Hans Ahl, Senior Sales Director of International Sales  regularly engaged us to develop global sales strategy and training for the European, Asia Pacific, and Latin America markets. Part of the sales strategy has been to create opportunities for country managers to exchange their best practices and sales success stories. For three consecutive annual managers’ meeting, we helped facilitate N-of-8 exercises.  […]


Tool in Action: N-of-8 Mastermind Groups

Because I know you are someone with a lot of ideas and energy, you may ask yourself: “What’s holding me back today, and more important, how will I get unstuck to move forward?” “When can I find more time to work on my dreams?” “Where will I find the right kind of people who will help and support me?” These are questions we all think about. That’s why I’m inviting you to consider joining me in a unique proven program. In this month’s newsletter, you learn more about N-of-8 Mastermind Groups, my trademarked method of brainstorming, problem-solving and creating for […]


Reporting the outcomes of N-of-8 story development

From the outset of starting my N-of-8 book, I wanted to dedicate a chapter on finding appropriate ways to create impact through interactions between brand innovators and KOLs. Now, I’d like to share experience on the documentation of the sessions, including putting the action steps in writing. Remember that advisory boards are not sales occasions, but rather opportunities to build relationships based on science, mutual collaboration, and engagement.  Certainly that demands follow-up for the long-term, and therefore the demand for relevant documentation. So let’s progress from identifying the right advisors, maintaining the practice focus, creating an agenda, and producing actionable […]


The key to brand storytelling: from NBCU Content Studio

Through brand storytelling — regardless of the genre, target, platform or format — brands now have the power to redefine how they connect with their consumers and tell their stories. This according to Wendy Wildfeuer, senior vice president of the NBCU Content Studio. With access to NBC Universal’s expansive community of storytellers in front of and behind the camera-from producers, writers and directors to show runners and on screen talent-the Content Studio brings together a range of unique personalities and capabilities from across the entire NBC Universal portfolio. Marketers can use this talent not only to develop their brand’s story […]


PhRMA launches new era in medicine with “GoBoldly” campaign

The country’s leading biopharmaceutical research companies want Americans to get to know the real men and women behind the microscopes. An industry that has historically been closed off to outsiders and non-scientific minds has launched a massive, multi-year advertising and public affairs campaign to start conversations between researchers, academia, patients and the general public about a new era in medicine. GOBOLDLY will tell the story of innovation and advancements in medicine through the individuals driving that change—the industry scientists—but also through the patients and caregivers dealing with disease every day. “It’s an opportunity to showcase the brains behind the breakthroughs, […]


Would you share your views on MASTERMIND GROUPS?   Recently updated !

  Would you be interested in joining a group that comes together on a regular basis to share ideas, thoughts, information, feedback, and resources? I’m taking a survey about a new program under my brand and facilitation tool N-of-8™. Your responses are confidential (unless you choose to provide your contact info). Thanks in advance – and feel free to share. https://www.surveymonkey.com/r/n-of-8mastermind