Category Archives : Innovation Classics

Is “copy” content? Are songs “literature?”

I recently saw a headline in an industry journal that read don’t mistake copy for content. So I was also equally intrigued by Bob Dylan’s remarks delivered at his Nobel banquet in Stockholm last December, asking the question are my songs literature? Dylan said “If someone had ever told me that I had the slightest idea of winning the Nobel prize, I would have to think that I’d have about the same odds as standing on the moon. I’m too often occupied with the pursuit of my creative endeavors and dealing with all aspects of life’s mundane matters to ask […]

People talking to people: It’s still how to change the world’s standards of practice

In my pharma client workshops, we are often focused on how to change clinical practice in a specific disease class. It often starts with a basic question of how to communicate new information, updated studies, or evidence-based guidelines. Some innovations spread fast. How do you speed the ones that don’t? Here is a very compelling story from Atul Gawande on how practice changed in a very personal way:   In 1968, The Lancet published the results of a modest trial of what is now regarded as among the most important medical advances of the twentieth century. It wasn’t a new […]

Audioblog: Introduction to Medical Essays, by Oliver Wendell Holmes, Sr. published 1842-1882 (plus, complimentary ebook download)

This is one of the first editions of a new series of ebooks entitled INNOVATION CLASSICS. The series is dedicated to collecting and publishing the best – or perhaps the underappreciated – innovation writing of the past. In this audioblog, I share my introduction & commentary to the book Medical Essays: Homeopathy Currents in Medical Science Border Lines of Knowledge. It was written by Oliver Wendell Holmes, Sr. and originally published by the Boston Society for the Diffusion of Useful Knowledge from 1842-1882. The audio is narrated by Kelly Jean Badgley. You can download a complimentary copy of the ebook. […]