In many cases, our N-of-8 exercises go beyond just different viewpoints – they extend to multiple countries and cultures being represented. Using our N-of-8 model, we’ve worked for many years with EMD Chemicals, a global life science research products company. Hans Ahl, Senior Sales Director of International Sales regularly engaged us to develop global sales strategy and training for the European, Asia Pacific, and Latin America markets. Part of the sales strategy has been to create opportunities for country managers to exchange their best practices and sales success stories. For three consecutive annual managers’ meeting, we helped facilitate N-of-8 exercises. […]
The country’s leading biopharmaceutical research companies want Americans to get to know the real men and women behind the microscopes. An industry that has historically been closed off to outsiders and non-scientific minds has launched a massive, multi-year advertising and public affairs campaign to start conversations between researchers, academia, patients and the general public about a new era in medicine. GOBOLDLY will tell the story of innovation and advancements in medicine through the individuals driving that change—the industry scientists—but also through the patients and caregivers dealing with disease every day. “It’s an opportunity to showcase the brains behind the breakthroughs, […]
I enjoy reading about business models for innovation and how to improve the discipline of decision making so that’s why the article, “Four Paths to Business Model Innovation”, in recent Harvard Business Review caught my eye. In this article, Karan Girotra and Serguei Netessine write about the secrets to success that lie in what decisions to make when and why. Drawing on the idea that any business model is essentially a set of key decisions that collectively determine how a business can earn its revenues, incur its costs and manage its risk, the author’s view innovations to the model as […]
The idea of selling social change is a vital link in the social sector’s quest to achieve breakthrough results, so says an article in this quarter’s Stanford Social Innovation Review And only when non-profit organization have the ability to help their organizations and funders see past the needs equals demand fallacy where they get comfortable with this idea. One of the important steps highlighted in this article is non-profit’s and social enterprise’s ability to build sales and marketing capabilities. It’s not enough to create a service that people want, the article says. The target of the service is the people […]
Whether medication compliance, kicking a bad habit, or some other form of behavior modification, change remains elusive, yet it’s obviously extremely vital. Read about these four trends that hold the promise of nudging healthier behavior along the patient journey (excerpted from MM&M) STAGE: EXPERIENCING SYMPTOMS | TREND: Marketers get serious about behavior change “Behavior change has been in place in a lot of ways in marketing for decades and decades,” says Johanna Skilling, EVP, director of planning, U.S., at Ogilvy CommonHealth Worldwide. “Every time you ‘click here’ or ‘call here’ or download something, that’s behavior change. We just didn’t call it […]
Tim Ferriss really makes a great point that not-to-do lists are often more effective than do lists in upgrading our performance. Here are 9 stressful and common habits entrepreneurs like me continually strive to eliminate. Which one or two could we focus on together? Number one, do not answer calls from unrecognized phone numbers. Number two, do not email first thing in the morning or last thing at night. Number three, do not agree to meetings or calls with no clear agenda or end time. Number four, do not let people ramble. Number five, do not check emails constantly. Only […]
There’s so many events out there for insight and inspiration that can drive our business innovation. These conferences and events promise to deliver a perfect balance of new, exciting ideas and ways to execute them back at our daily work. That’s why I enjoyed an article by Neil Cardy in a recent issue of Adweek. He provides a filter to vet events so you know which ones are worth your investment of time and money. do they attract a balanced audience of inventors and innovators? Inventors are scientists, technologists, and artists deep in experimentation, but innovators are using these inventions […]
Most of us believe that confidence is a strength, if not a virtue. But entertaining strong doubts about yourself also has a lot of surprising benefits. Life is, by definition, a rather insecure state. You never know what tomorrow will bring. Doubt helps take someone else’s point of view and understand how others see life, so don’t let insecurity stop you. Take on confrontation and make a choice.
I’m continually trying to improve my delegation. As I was rereading The 4-Hour Workweek, I was reminded that some of Tim Ferriss’ early mistakes were some that I continue to make. I accept the first submission a person provides. I gave imprecise directions. I gave a license to waste time. I set a deadline too far in advance. I gave too many tasks and didn’t set the order of importance. As I continue to work to improve, I hope to continue to identify important tasks that a assistant or colleague can do better than me in less time.
Usually we keep up with our industry trends and news by reading from the more common business magazines, Wall Street Journal, Fast Company, PharmaVoice etc… But every now and then an article pops up from an unconventional source that is worth a read. This article on the science and stats around ‘voice of the customer research’ was one such article. I wanted to pass it along to you as a reminder on the value of customer feedback. Enjoy the read! http://data-informed.com/get-most-from-your-voice-of-customer-data/