Category Archives : Brand Experience


Orbita: Transforming Healthcare Through the Power of Voice

      One of the innovative companies I met with at BIO2018 was Orbita. Orbita Voice™ is the first enterprise-grade conversational platform developed specifically for healthcare organizations to tap the power of this new breed of voice assistants, chat bots, and other natural language interfaces. Intelligent, voice-powered digital devices like the Amazon Echo™, Google Home™, and others are transforming how we engage with the digital world. Healthcare systems, care management service providers, pharmaceutical companies, and other healthcare organizations use Orbita Voice™ to: Quickly deploy healthcare-specific voice assistant and chat bot applications. Develop once and publish across multiple voice devices […]


Creative Inspiration: Mandala & wood painting groups   Recently updated !

        In the last few weeks, I’ve participated in two different painting groups — mandalas on canvas and acrylics on wood. These groups offered me a chance to play with colors, shapes, and patterns. Beyond that, they were a chance to relax and let go of the worries of the workday (or even what can be stress during the holidays). “Mandala” is a Sanskrit word meaning circle or center. We often associate mandalas with circular designs and colors shapes and patterns repeating from the center. Mandalas can be precise and carefully measured geometric and perfectly symmetrical. Or […]


Creative Inspiration: Fuel for the Soul cooking class & dinner

We joined a magical journey into the culinary world with Chef Tiziana in her home located in Boise’s North End neighborhood. Each month she offers a fantastic new itinerary for globe-trotting via a series of intimate, instructional cooking classes. Jenny and I went for the tastes of Italy. The evening included not only the opportunity to prepare new recipes, but also to learn a plethora of cooking techniques. We shared a full 5-course meal with wonderful new friends. Details about their dinner events and cooking classes can be found at www.fuelforthesoulboise.com


Consider all the other Marketing P’s — there is more than “product” in life cycle planning

Remember to look at more than just the “product” in life cycle planning. Consider all the other Marketing P’s: – Place (distribution) – Price (contracts, incentives) – Promotion (unique channels) – Packaging (novel, convenient) – Put-ups (sizes, kits, bundles) – Personal support (services offerings) – Professional development (education, training, certification)


Is “copy” content? Are songs “literature?”

I recently saw a headline in an industry journal that read don’t mistake copy for content. So I was also equally intrigued by Bob Dylan’s remarks delivered at his Nobel banquet in Stockholm last December, asking the question are my songs literature? Dylan said “If someone had ever told me that I had the slightest idea of winning the Nobel prize, I would have to think that I’d have about the same odds as standing on the moon. I’m too often occupied with the pursuit of my creative endeavors and dealing with all aspects of life’s mundane matters to ask […]


The key to brand storytelling: from NBCU Content Studio

Through brand storytelling — regardless of the genre, target, platform or format — brands now have the power to redefine how they connect with their consumers and tell their stories. This according to Wendy Wildfeuer, senior vice president of the NBCU Content Studio. With access to NBC Universal’s expansive community of storytellers in front of and behind the camera-from producers, writers and directors to show runners and on screen talent-the Content Studio brings together a range of unique personalities and capabilities from across the entire NBC Universal portfolio. Marketers can use this talent not only to develop their brand’s story […]


Airbnb extends its brand with global magazine publisher

Airbnb has extended its brand with a new partnership with global publisher, Hearst, to create a new Airbnb magazine. The very first issue was distributed to a crowd of Airbnb hosts at the company’s annual Airbnb Open in Los Angeles. Airbnb CEO, Brian Chesky, described his miniature Oprah moment: copies were taped to the bottom of the auditorium seats. The premiere issue has 28 pages of editorial content, and is entirely devoted to Los Angeles, the host city of Airbnb Open. Content includes how to navigate LA, profiles of Airbnb super hosts, spotlights on select LA neighborhoods, and profiles of […]


4 trends with the potential to change behavior in the patient journey

Whether medication compliance, kicking a bad habit, or some other form of behavior modification, change remains elusive, yet it’s obviously extremely vital. Read about these four trends that hold the promise of nudging healthier behavior along the patient journey (excerpted from MM&M)   STAGE: EXPERIENCING SYMPTOMS | TREND: Marketers get serious about behavior change “Behavior change has been in place in a lot of ways in marketing for decades and decades,” says Johanna ­Skilling, EVP, director of planning, U.S., at Ogilvy CommonHealth Worldwide. “Every time you ‘click here’ or ‘call here’ or download something, that’s behavior change. We just didn’t call it […]


“Konbini” — a new concept in serving needs of seniors emerging from Japan

Much has been written about how the new millennials are opting to do shopping online. At the other end of the generational spectrum, a trend is developing to move beyond simply convenience into senior care. In Japan, this concept is called konbini. In a article in this quarter’s Stanford Social Innovation Review, author Noel Duan writes that in Japan you can find senior citizens gathering for hours at a time, not at a local social club, but at their neighborhood 7-Eleven. In addition to buying ready-made foods, they might be singing karaoke, participating in a calisthenics class, paying their bills, […]