Author Archives : Mark Stinson


C.H.E.M. book review of PLAY: How it Shapes the Brain, Opens the Imagination, and Invigorates the Soul, by Stuart Brown, MD, founder of the National Institute for Play

Remembering what play is all about and making it a part of our daily lives is probably the most important factor in being a fulfilled human being. The ability to play is critical – not only to being happy, but also to sustaining social relationships and being a creative, innovative person. Lately, I’ve been going through my library to look back on — and to update — some important innovation influences. And I’m writing a series of book reviews using my C.H.E.M. Persuasion Model for communications effectiveness: Connect – to fit in their world, not try to disrupt it Honest […]


C.H.E.M. book review of Leap! A Revolution in Creative Business Strategy, by Bob Schmetterer

By sharing dozens of firsthand case studies, Bob Schmetterer reveals the Euro RSCG secret recipe for creating great brand experiences. Leap is a guidebook to success for any company willing to color outside the lines of traditional advertising and marketing. The book’s stories from the point of view that traditionally, companies and their marketers would develop a business strategy, then hire an ad agency to back up that strategy with creative advertising. But the author shows, through many examples and personal stories, that the most effective campaigns were born when a company worked with their ad agency to develop a […]


Safeguarding Idaho’s Economy in a Changing Climate – meeting facilitation   Recently updated !

            Last fall, I helped facilitate a working group during a two-day summit about Idaho’s changing climate designed to explore market-based solutions for safeguarding Idaho’s economy, health, landscape and lifestyle. On Nov. 16-17, business and civic leaders around the state convened to explore how we can collectively address the impacts of a changing climate. Businesses, organizations, schools and individuals participated, both online and in person at sites around the state. Boise State University, Student Union Building, Jordan Ballroom, Boise University of Idaho, Idaho Commons Building, Moscow Idaho State University, Pond Student Union Building, Pocatello Henry’s […]


C.H.E.M. book review: Never Eat Alone — and Other Secrets to Success One Relationship at a Time, by Keith Ferrazzi.

            “You could ask any accomplished CEO or entrepreneur or professional how they achieved their success, and I guarantee you will hear very little business jargon. What you will mostly hear about are the people who helped pave their way, if they’re honest and not too caught up in their own success,” writes Keith Ferrazzi. Lately, I’ve been going through my library to look back on — and to update — some important innovation influences. And I’m writing a series of book reviews using my C.H.E.M. Persuasion Model for communications effectiveness: Connect – to fit […]


Group innovation process applied to the year’s biggest hit

There was no pressure. It was just another day in the recording studio. That was the key to writing Ed Sheeran’s “Shape of You,” which has been on the Hot 100 since it was released on Jan. 6, and topped Billboard’s year-end singles chart. It’s a tale of romance sketched in mundane details — “now my bedsheets smell of you” — with four chords delivered in plinking, dancehall-tinged syncopation. The song has drawn more than 2.8 billion views on YouTube and is also the most-played track ever on Spotify, with more than 1.5 billion streams. Like many current pop hits, “Shape […]


Meditation Matters: interview with Daniel Goleman & Richard Davidson by Richard Gere

Richard Gere talks with the New York Times-bestselling authors as they unveil new research showing what meditation can really do for the brain. https://livestream.com/accounts/1249127/events/7688259/videos/162344653/player?width=640&height=360&enableInfo=true&defaultDrawer=&autoPlay=false&mute=false   In the last twenty years, meditation and mindfulness have gone from being kind of cool to becoming an omnipresent Band-Aid for fixing everything from your weight to your relationship to your achievement level. In their new book, Altered Traits: Science Reveals How Meditation Changes Your Mind, Brain, and Body, Daniel Goleman and Richard Davidson show us the truth about what meditation can really do for us, as well as exactly how to get the most […]


Al Jalila announces 2 Emirati recipients of mental health fellowships

      Last month in Dubai, the Al Jalila Foundation, in partnership with The Carter Center, has announced two UAE recipients of the 2017-2018 Rosalynn Carter Fellowships for Mental Health Journalism program. Selected from a pool of highly competitive applicants, the two Emiratis join the 21st annual class and 200 journalists who have been awarded the fellowships to date from around the world. The program is the first mental health fellowship program for journalists in the Middle East, launched in 2016 in the UAE by Al Jalila Foundation with two journalism Fellows. Dr Raja Easa Al Gurg, Chairperson of […]


Experiencing facts with a fresh perspective — and the results you can achieve

  Here is an instance from my he bio-pharma work when N-of-8 listening and research produced significant results. A mid-sized biopharmaceutical company with a promising pipeline of new therapies exemplified this.  Back in 2003, the drugs in research seemed to be in disparate categories:  Crohn’s disease, MS, and Alzheimer’s disease.  Then during N-of-8 groups, we asked a naïve question, “Is there any connection between them?”  This childlike curiosity led us on an intriguing pursuit of a neuro-gastro commonality and we found an emerging appreciation of the brain-gut connection. By looking at the company’s existing research with a fresh perspective, we […]


N-of-8 Advisory Boards: a typical agenda

            This kind of agenda allows you to explore many aspects of your brand assumptions in a structured, guided way.  For example, you’ll better understand why patients might prefer a new agent, why physicians might consider your new device more progressive medicine, or why laboratory directors might regard your new test as a simpler process of diagnosis. When we facilitate an N-of-8 group, I have a separate team in the room whose jobs it is to listen and translate.  Not just transcribe or take the notes.  But to listen toward certain issues, topics, and subjects.  […]


Rally for Medical Research planned 9/14 in Washington, DC

The Ad Hoc Group for Medical Research published an ad in the Wall Street Journal and Politico on May 23, 2017, thanking Congress for its support of medical research and recommending continued progress in FY 2018. The Ad Hoc Group for Medical Research is a coalition of patient and voluntary health groups, medical and scientific societies, academic and research organizations, and industry that support enhancing the federal investment in the biomedical, behavioral, and population-based research conducted and supported by the NIH. More than 300 organizations and institutions across the NIH stakeholder community recommend $36.2 billion for NIH in FY 2018, including funds provided through […]