Author Archives : Mark Stinson


Introducing N-of-8 Mastermind Groups

  Based on feedback and suggestions from more than 125 other business professionals, I’m forming N-of-8 Mastermind Groups with people from different industries, professions, and fields of study. All to help you get lots of different perspectives on your own goals. If you’re like other friends and colleagues I talk with, there are many things that might be keeping you from the next moves you want to make. Instead of just accepting the way things are, I’d like to help you engage with a group of 8 successful people to inspire, push, and guide you. For more success at work […]


Community Support: Chamber of Commerce Healthcare Advisory Board

I’m pleased to serve for the third year on the Boise Metro Chamber’s healthcare committee. We provide insight and advocacy for medical interests. At our last month’s meeting, two key members of the state legislature exchanged updates with us, and sought our views on the complex issues facing healthcare today. The industry leaders from across healthcare providers, insurers, associations, and manufacturers engaged in sharing information, evaluating options, and recommending actions. We hope this board can continue to help us maintain our city’s and state’s strong standing as a healthy community that attracts more businesses.


The Most Valuable Question You May Ever Learn

In the 1990s, success coach and author Jack Canfield taught me a question that radically changed my life. So what is this magical question that can improve the quality of every relationship you are in, every product you produce, every service you deliver, every meeting you conduct, every class you teach and every transaction you enter into? Here it is: “On a scale of 1 to 10, how would you rate the quality of our relationship during the last week?” Here are a number of variations on the same question that have served me well over the years… “On a […]


Creative Inspiration: Fuel for the Soul cooking class & dinner

We joined a magical journey into the culinary world with Chef Tiziana in her home located in Boise’s North End neighborhood. Each month she offers a fantastic new itinerary for globe-trotting via a series of intimate, instructional cooking classes. Jenny and I went for the tastes of Italy. The evening included not only the opportunity to prepare new recipes, but also to learn a plethora of cooking techniques. We shared a full 5-course meal with wonderful new friends. Details about their dinner events and cooking classes can be found at www.fuelforthesoulboise.com


4 specific areas to leverage when engaging “Key Practice Influencers”

Because the brand innovation team at a company will want to build relationships at many levels, we recommend taking a collaborative approach to this initiative, tapping people and skills at many levels of the organization. There are four specific areas to leverage when connecting with Key Practice Influencers (KPIs):         Experience Advantages of Cross-Disciplinary Collaboration: Not only researching and identifying KOLs, but also aligning their expertise with special programs & events. Key Strategic Insights Gained: Knowing the content is a prerequisite for selecting proper opinion leaders. Expand knowledge of condition and risk factors. Application to N-of-8 Initiatives: […]


Consider all the other Marketing P’s — there is more than “product” in life cycle planning

Remember to look at more than just the “product” in life cycle planning. Consider all the other Marketing P’s: – Place (distribution) – Price (contracts, incentives) – Promotion (unique channels) – Packaging (novel, convenient) – Put-ups (sizes, kits, bundles) – Personal support (services offerings) – Professional development (education, training, certification)


N-of-8 exercises extend to include multiple cultures

In many cases, our N-of-8 exercises go beyond just different viewpoints – they extend to multiple countries and cultures being represented. Using our N-of-8 model, we’ve worked for many years with EMD Chemicals, a global life science research products company.  Hans Ahl, Senior Sales Director of International Sales  regularly engaged us to develop global sales strategy and training for the European, Asia Pacific, and Latin America markets. Part of the sales strategy has been to create opportunities for country managers to exchange their best practices and sales success stories. For three consecutive annual managers’ meeting, we helped facilitate N-of-8 exercises.  […]


Tool in Action: N-of-8 Mastermind Groups

Because I know you are someone with a lot of ideas and energy, you may ask yourself: “What’s holding me back today, and more important, how will I get unstuck to move forward?” “When can I find more time to work on my dreams?” “Where will I find the right kind of people who will help and support me?” These are questions we all think about. That’s why I’m inviting you to consider joining me in a unique proven program. In this month’s newsletter, you learn more about N-of-8 Mastermind Groups, my trademarked method of brainstorming, problem-solving and creating for […]


Reporting the outcomes of N-of-8 story development

From the outset of starting my N-of-8 book, I wanted to dedicate a chapter on finding appropriate ways to create impact through interactions between brand innovators and KOLs. Now, I’d like to share experience on the documentation of the sessions, including putting the action steps in writing. Remember that advisory boards are not sales occasions, but rather opportunities to build relationships based on science, mutual collaboration, and engagement.  Certainly that demands follow-up for the long-term, and therefore the demand for relevant documentation. So let’s progress from identifying the right advisors, maintaining the practice focus, creating an agenda, and producing actionable […]