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A key best practice for productive ideation in N-of-8® groups: pre-workshop survey

I’ve been reviewing some of my best practices for N-of-8® groups. One method I use successfully to accelerate the ideation is pre-workshop interviews and surveys. Here are some details of one session a few years ago for an emergency room product. Our strategy objective was to “GET IT ON THE CART.”  So the driving questions were “how do we get it on the cart immediately post-approval?” and “how do we gain quick uptake within first 6 months?” Pre-session work This was a survey sent to meeting participants (medical, marketing, etc).  Everyone was asked to share their input for our two […]


Art of Creative Thinking

C.H.E.M. Book review: “The Art of Creative Thinking” by Gerard I. Nierenberg

“The Art of Creative Thinking” breaks the myth that creative people are geniuses and that only geniuses are creative. Suppose instead of viewing creativity as an accident, we see it as a process, a logical progression of ideas and mental images that can transform the elements of reality into something new.     Lately, I’ve been going through my library to look back on — and to update — some important innovation forces. And I’m writing a series of book reviews using my C.H.E.M.® Persuasion Model for communications effectiveness: Connect – to fit in their world, not try to disrupt […]


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“Patients are customers.” 4 things doctors and hospitals can learn from Zappos

A few weeks ago, I posted a series of blogs on the patient experience, and what we might learn from retail shopping experiences. To continue this thinking, here is a recent article from Sarah Bader published on fastcoexist.com  Bader is a Principal at Gensler, where she is a leader of the firm’s Health & Wellness practice area.   Before I studied to become an architect, I was a men’s wear buyer with a department store, and I had a particular affinity for shoes. While my two callings may seem wildly unrelated, there are similarities. You have to be intensely user-focused—able […]


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Audioblog: Introduction to Medical Essays, by Oliver Wendell Holmes, Sr. published 1842-1882 (plus, complimentary ebook download)

This is one of the first editions of a new series of ebooks entitled INNOVATION CLASSICS. The series is dedicated to collecting and publishing the best – or perhaps the underappreciated – innovation writing of the past. In this audioblog, I share my introduction & commentary to the book Medical Essays: Homeopathy Currents in Medical Science Border Lines of Knowledge. It was written by Oliver Wendell Holmes, Sr. and originally published by the Boston Society for the Diffusion of Useful Knowledge from 1842-1882. The audio is narrated by Kelly Jean Badgley. You can download a complimentary copy of the ebook. […]


Part 4 audioblog: Health-Driven Mega-Trend of “positive nutrition”

In a multi-part series of blog posts, I’ve been sharing 10 consumer mega-trends. These are the most important issues shaping global consumers’ buying behavior both now and in the future. I believe that good trend-watching is about taking the bigger-picture approach. Adopting a broader global perspective to trend-tracking should help facilitate better decision-making. Because it overcomes what I call, “category myopia.” The source of these mega-trends is a recent report from Datamonitor, entitled “Developments in Global Consumer Trends.” This survey shows how health-driven trends influence consumer lifestyles and product choices worldwide.  Plus, it considers the implications and opportunities for industry […]


Part 3 audioblog: Health-Driven Mega-Trend #10 – “diet moderation”

In a multi-part series of blog posts, I’ve been sharing 10 consumer mega-trends. These are the most important issues shaping global consumers’ buying behavior both now and in the future. I believe that good trend-watching is about taking the bigger-picture approach. Adopting a broader global perspective to trend-tracking should help facilitate better decision-making. Because it overcomes what I call, “category myopia.” The source of these mega-trends is a recent report from Datamonitor, entitled “Developments in Global Consumer Trends.” This survey shows how health-driven trends influence consumer lifestyles and product choices worldwide.  Plus, it considers the implications and opportunities for industry […]


Part 2 audioblog: 10 Health-Driven Mega-Trends – and implications for marketers

This is part 2 of a series of blog posts, I’ve been sharing 10 consumer mega-trends. These are the most important issues shaping global consumers’ buying behavior both now and in the future. I believe that good trend-watching is about taking the bigger-picture approach. Adopting a broader global perspective to trend-tracking should help facilitate better decision-making. Because it overcomes what I call, “category myopia.” The source of these mega-trends is a recent report from Datamonitor, entitled “Developments in Global Consumer Trends.” This survey shows how health-driven trends influence consumer lifestyles and product choices worldwide.  Plus, it considers the implications and […]


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Part 1 audioblog: 10 Health-Driven Mega-Trends – and implications for marketers

An audio-blog by Mark Stinson, author of “Forward-Fast” (Narrated by Kelly Jean Badgley) In a multi-part series of blog posts, I’ve been sharing 10 consumer mega-trends. These are the most important issues shaping global consumers’ buying behavior both now and in the future. I believe that good trend-watching is about taking the bigger-picture approach. Adopting a broader global perspective to trend-tracking should help facilitate better decision-making. Because it overcomes what I call, “category myopia.” The source of these mega-trends is a recent report from Datamonitor, entitled “Developments in Global Consumer Trends.” This survey shows how health-driven trends influence consumer lifestyles […]


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Customer Experience at An Urgent Care Clinic: What Healthcare providers can learn from retailers

I have spent more than two decades studying, creating, evaluating, and training on brand experiences for patient-customers. So, I appreciate the rigor of research conducted by the London Business School, which outlines four clusters of emotions that can impair value – or, if addressed, can actually add value. First let’s look at the customer feelings that can be destructive. These emotions are evoked in customers typically because their experience is “inside out”. This means the business focuses more on what is good for it and less on the experience of the customer.  The customers will describe feeling stressed, neglected, frustrated, […]


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“Innovations in Medical Education: Transforming Health Professions Education through Innovation”

I participated in an educational and fun weekend of programming last week at the symposium, “Innovations in Medical Education: Transforming Health Professions Education through Innovation.” The conference was presented by the Keck School of Medicine of University of Southern California. I really benefited from the workshops and the interactions with other attendees. I saw a tremendous value in the content, as well as, the willingness of educators to be so open in sharing their specific techniques and tools. I’d also like to compliment the poster presenters for their creative big ideas. Because our clients are in biopharma and medical products, […]