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How to add StrengthFinder attributes to brand personality workshops

In facilitating workshops on brand personality, we often ask participants to “ladder up” to emotional attributes and core values. Similarly, in StrategicGPS workshops, we must articulate a vision of “where we want to be” to better serve the patients, HCPs, and other stakeholders. But often the ideas are limited by the group using the same strato-words (like “confidence” or “control”) – a factor of limited time and reliance on familiarity. One technique I’ve used for new descriptions is the attribute list in StrengthFinders 2.0, the longstanding business bestseller. Create a card deck of these attributes The Facilitator can prompt classic […]


The world needs an N-of-8 group of leaders

My latest book, N-of-8 opens with the line, “A small group of eight people has the power to change the course of an organization – or even an entire market.” On a larger scale, a group of leaders can change the world. And our world needs them now. Read about the power of a “genius cluster” in Peggy Noonan’s column from The Wall Street Journal:   The leaders of the world aren’t a very impressive group right now. There’s a sense with some of them of playing out a historical or cultural string, that they’re placeholders in some way. Many […]


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How to Make Hospitals Less Deadly

Doctors’ errors annually kill hundreds of thousands of Americans. Here are five reforms that would bring down the death toll. Few things are deadlier than doctors’ screw-ups. NASA’s chief toxicologist calculated in 2013 that medical error kills between 210,000 and 440,000 Americans each year. Only heart disease and cancer have a higher body count. Some progress has been made: The number of hospital-acquired conditions dropped 17% from 2010-14, according to the Agency for Healthcare Research and Quality. But that report excluded diagnostic errors that occur in outpatient settings—such as missing a cancerous lesion—and cause some 100,000 deaths per year. Many […]


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MAKING OF A MODERN CLINIC: Inside Kaiser Permanente’s plans for new health hubs

The first thing you notice when you step into the exam room at the new health center in Manhattan Beach, California, is the roomy leather exam chair. Instead of forcing patients to perch awkwardly—as a standard, paper-covered table does—it allows them to sit eye-to-eye with their doctor, who can summon X-rays, lab results, and even real-time specialist consultations on a wall-mounted touch screen, or send prescriptions to an on-site pharmacy via a tablet. Sitting smack in the center of the room, the chair ensures that everything literally revolves around the patient. That’s exactly the point. According to Kaiser chairman and […]


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Kinship Is Powerful in The Fight Against River Blindness: from The Carter Center

From Carter Center News, spring 2016 When it comes to eliminating disease, sometimes it’s not only what you know, it’s also who you know. River blindness is so pervasive in Africa that many global experts have believed it could only be controlled, not eliminated. But Uganda intends to rid itself of the parasite that causes the disease, and it’s using one of its greatest resources to do it: women. River blindness is an infection that causes intense itching, skin discoloration, rashes, and eye disease that can lead to visual loss and permanent blindness. It is spread by the bites of […]


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New business book shares a unique approach to facilitating creative innovation groups: N-of-8, by Mark Stinson

Link to Press Release on N-of-8 book debut   Mark Stinson, a healthcare marketing veteran and brand Innovator for medical companies, has launched a new book, N-of-8: A Creative Group Facilitation Model for Health, Science, and Technology Brands. In his book, Stinson shares methods to shift from just brainstorming, focus groups, and advisory boards to creative groups that truly innovate. That’s why the model is called N-of-8. Stinson writes about his global experiences and case studies from facilitating groups all over the U.S., as well as leading markets in Europe, Latin America, Asia, and the Middle East. During its debut […]


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People talking to people: It’s still how to change the world’s standards of practice

In my pharma client workshops, we are often focused on how to change clinical practice in a specific disease class. It often starts with a basic question of how to communicate new information, updated studies, or evidence-based guidelines. Some innovations spread fast. How do you speed the ones that don’t? Here is a very compelling story from Atul Gawande on how practice changed in a very personal way:   In 1968, The Lancet published the results of a modest trial of what is now regarded as among the most important medical advances of the twentieth century. It wasn’t a new […]


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3 Ways to Be More Creative With Healthcare Advertising – by Amy Hansen

This story first appeared in the March 28 issue of Adweek magazine. Amy Hansen (@hcb_austincd) is svp and creative director at HCB Health.    Sewer inspector. Embalmer. Gastroenterologist. Tough jobs for sure. But try healthcare advertising for a week. Just try to be creative in an environment where important safety information takes up :35 of a :60 TV spot, where rules for short-form messaging run 15 pages long, where every print ad, website, banner and video must pass a rigorous risk mitigation assessment by a medical legal review team. The threat of an FDA letter looms large in the lives […]