Part 4 audioblog: Health-Driven Mega-Trend of “positive nutrition”

In a multi-part series of blog posts, I’ve been sharing 10 consumer mega-trends. These are the most important issues shaping global consumers’ buying behavior both now and in the future. I believe that good trend-watching is about taking the bigger-picture approach. Adopting a broader global perspective to trend-tracking should help facilitate better decision-making. Because it overcomes what I call, “category myopia.” The source of these mega-trends is a recent report from Datamonitor, entitled “Developments in Global Consumer Trends.” This survey shows how health-driven trends influence consumer lifestyles and product choices worldwide.  Plus, it considers the implications and opportunities for industry […]


Part 3 audioblog: Health-Driven Mega-Trend #10 – “diet moderation”

In a multi-part series of blog posts, I’ve been sharing 10 consumer mega-trends. These are the most important issues shaping global consumers’ buying behavior both now and in the future. I believe that good trend-watching is about taking the bigger-picture approach. Adopting a broader global perspective to trend-tracking should help facilitate better decision-making. Because it overcomes what I call, “category myopia.” The source of these mega-trends is a recent report from Datamonitor, entitled “Developments in Global Consumer Trends.” This survey shows how health-driven trends influence consumer lifestyles and product choices worldwide.  Plus, it considers the implications and opportunities for industry […]


Part 2 audioblog: 10 Health-Driven Mega-Trends – and implications for marketers

This is part 2 of a series of blog posts, I’ve been sharing 10 consumer mega-trends. These are the most important issues shaping global consumers’ buying behavior both now and in the future. I believe that good trend-watching is about taking the bigger-picture approach. Adopting a broader global perspective to trend-tracking should help facilitate better decision-making. Because it overcomes what I call, “category myopia.” The source of these mega-trends is a recent report from Datamonitor, entitled “Developments in Global Consumer Trends.” This survey shows how health-driven trends influence consumer lifestyles and product choices worldwide.  Plus, it considers the implications and […]


podcast-mic-symbol

Part 1 audioblog: 10 Health-Driven Mega-Trends – and implications for marketers

An audio-blog by Mark Stinson, author of “Forward-Fast” (Narrated by Kelly Jean Badgley) In a multi-part series of blog posts, I’ve been sharing 10 consumer mega-trends. These are the most important issues shaping global consumers’ buying behavior both now and in the future. I believe that good trend-watching is about taking the bigger-picture approach. Adopting a broader global perspective to trend-tracking should help facilitate better decision-making. Because it overcomes what I call, “category myopia.” The source of these mega-trends is a recent report from Datamonitor, entitled “Developments in Global Consumer Trends.” This survey shows how health-driven trends influence consumer lifestyles […]


Urgent-Care-Center

Customer Experience at An Urgent Care Clinic: What Healthcare providers can learn from retailers

I have spent more than two decades studying, creating, evaluating, and training on brand experiences for patient-customers. So, I appreciate the rigor of research conducted by the London Business School, which outlines four clusters of emotions that can impair value – or, if addressed, can actually add value. First let’s look at the customer feelings that can be destructive. These emotions are evoked in customers typically because their experience is “inside out”. This means the business focuses more on what is good for it and less on the experience of the customer.  The customers will describe feeling stressed, neglected, frustrated, […]


IMG_3361

“Innovations in Medical Education: Transforming Health Professions Education through Innovation”

I participated in an educational and fun weekend of programming last week at the symposium, “Innovations in Medical Education: Transforming Health Professions Education through Innovation.” The conference was presented by the Keck School of Medicine of University of Southern California. I really benefited from the workshops and the interactions with other attendees. I saw a tremendous value in the content, as well as, the willingness of educators to be so open in sharing their specific techniques and tools. I’d also like to compliment the poster presenters for their creative big ideas. Because our clients are in biopharma and medical products, […]


the-gap-logo-design

Customer Experience at GAP: What Healthcare providers can learn from retailers

If healthcare providers study the brand experiences of leading retailers, we can learn from them – and even more important, learn how to replicate positive customer service in healthcare. In his practical book entitled, DNA of Customer Experience: How Emotions Drive Value, author Colin Shaw summarizes the underlying reasons to elevate your level of service, plus why it makes economic sense: Why Improve the Customer Experience Why It Makes Economic Sense 1. Produce more loyal customers ◦ It is always cheaper to service current customers than prospect for new ones 2. Attract new customers at a lower cost ◦ Word […]


HM

Customer Experience at H&M: What Healthcare providers can learn from retailers   Recently updated !

Any conversation about customer service always generates personal stories about a memorable experience you’ve had – at a restaurant, hotel, store, or airline. While they might stick in our minds because of how bad the experience was, but just as often we recall some wonderful moment when we were made to feel special and cared for. If healthcare providers study these experiences, we can learn from them – and even more important, learn how to replicate positive customer service in healthcare. Whether you care for patients at a clinic, hospital, group practice, telemedicine, or any combination of these, you can […]


storefront-bed-bath-beyond1

Customer Experience at BED BATH & BEYOND: What Healthcare providers can learn from retailers

In his practical book entitled, DNA of Customer Experience: How Emotions Drive Value, author Colin Shaw summarizes the underlying reasons to elevate your level of service, plus why it makes economic sense: Why Improve the Customer Experience Why It Makes Economic Sense 1. Produce more loyal customers ◦ It is always cheaper to service current customers than prospect for new ones 2. Attract new customers at a lower cost ◦ Word of mouth and referrals are cheaper than mass advertising 3. Reduce costly complaints as much as possible ◦ Cutting waste and inefficiency adds profit right to the bottom line […]


Screen Shot 2014-06-29 at 1.19.41 PM

Harnessing the power of an industry brand: highlights of a 2-day workshop with homecare CEOs   Recently updated !

Here at Bioscience Bridge, LLC we apply numerous proprietary tools to help our clients maximize their brand potential. One of these very valuable tools, especially useful when defining a new brand, evaluating a brand in a time of change, reviewing a portfolio of brands, or repairing a brand that has been damaged, is called Forward. Fast.®. In February 2014, I had the chance to facilitate a two-day workshop with homecare CEOs on the topic of harnessing the power of their industry brand. Here are some highlights of my workshop: What is a brand? One of the reasons it is so […]