Book recommendation: “Little Teal Book of TRUST”

Author Jeffrey Gitomer “takes a sledge hammer and breaks the barriers of trust by explaining it in so many ways it is impossible to ignore.” Blunt and to the point, it holds up a mirror for you to see where you are today and provides an easy to understand roadmap to get you to higher ground. I’d like to share one of the extra copies I have in my library to the first 5 people who respond — so, just click here, and I’ll send you a book with my thanks.

Community Support: Habitat for Humanity of Boise

Jenny and I attended the 8th Annual “Evening in the Garden” event to support Habitat for Humanity.  It was held at the FarWest Landscape & Garden Center. This event helps Habitat for Humanity in building and repairing houses across Boise and the Treasure Valley region, using volunteer labor and donations. The live & silent auction raised money through sales of custom planters, fountains & garden items, along with other creative packages for the home. (Above is a photo of the smoke tree we brought home to plant in our yard.)

Creativity: The Perfect Crime by Philippe Petit

Philippe Petit is a magician, street juggler, visual artist, builder, and a writer. He’s a born rebel who taught himself everything from an early age.  He would hide from people in order to stare at them, so he could study them from top to bottom, their every move, and noticing the smallest of their mistakes. He developed a secretive way of learning how to cultivate the attitudes, resources, and techniques to tackle even seemingly impossible feats. (If you are unfamiliar with Philippe Petit, look up his epic 1974 high wire walk between the Twin Towers of the World Trade Center.) […]

C.H.E.M. for Marathon & Beyond magazine

C.H.E.M. is a very useful tool effective in communication and traditionally we have applied it to sales messaging.  In addition, we’ve been refining this tool for use in social media communications. Over the past two years, we have been managing social media for Marathon & Beyond magazine. Here are some highlights and results: Increased the Facebook friend base to more than 5,200, using up to 3 posts per day with content and photos from the current issue; Created a new Twitter following of 1,850, with posts about M&B articles, retweets about marathon race events, and favorites of running news updates; […]

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July e-newletter – “View from The Bridge”

The mid-summer issue of my newsletter will be coming out soon — with a theme about building. For marketers wanting to build better engagement with customers, there is a case study on the C.H.E.M. tool. For inspiration from someone who walked on a tightrope between buildings, read my review of Philippe Petit’s book. For news about a non-profit that’s building houses for many in need, read about our community involvement. And if you’re goal is building trust with customers, teams, and collaborators, take advantage of my offer to share a book from my library.

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Industry trend: This year’s surprise is the return of direct mail in medical marketing

          Today, that breakthrough moment we’re all chasing – the one that changes behavior or earns new kinds of loyalty – may not come in the crowded inbox or on the quickly-read webpage. Instead, it may be the generous artifact or personal gift that creates a moment of human connection and appreciation. In our rush to digital, there is a new role for the tangible direct mail piece. Reach: Direct Mail can reach 95% of  Doctors; compared to Sales Reps now reaching 55% of Doctors (and declining). With new limitations on rep access, email registration requirements, […]

Community Support: Idaho Innovation Awards selection committee

In July, I will be serving as a judge in the annual Idaho Innovation Awards, recognizing innovative products, innovative professionals, and innovative companies throughout the state. Nominations are being evaluated by Idaho business and technology leaders, and I am excited that Bioscience Bridge can be a part in this program. Learn more on the Idaho Innovation Awards event page.

Creative inspiration through sensory deprivation at StillWater Float Center

As a branding consultant with a driver persona, I’m always looking for new ways to relax and relieve stress. I didn’t know floating in a sensory deprivation water tank could offer me that much relaxation. But after experiencing it several times, I’m now a regular with a monthly membership at Stillwater Float Center, Boise. Immersed in darkness and silence, I enjoy the float effortlessly in my private, shallow saltwater pod. It helps me to temporarily unplug from the world, clear my mind, and relieve muscle tension. Research around the world continues to examine the psychological and physiological benefits of floating. […]