World’s Longest Bridges: No river is too wide for these incredible feats of engineering

Appeared in T+L Magazine, By Benjamin Solomon If you ever find yourself in Hunan, China, rent a car and drive the Jishou-Chadong Expressway: 18 tunnels under the Wuling mountains that culminate at the Aizhai Bridge, a gut-churning 1,150-foot-high suspension bridge over the Dehang Canyon. It’s a man-made wonder, the world’s highest (and maybe even scariest) […]

Drawbridge on the Lake Pontchartrain Causeway

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How we’ve applied N-of-8® to uncover new product concepts

Using N-of-8 for new brand concepts can generate high potential new product and service ideas. The “open innovation” approach has long been taken by successful innovators, but it remains difficult – because the “not invented here” syndrome is seductive and stubborn to overcome. Going outside for ideas is much more complex than internally, because so […]


4-part model to create brand CHEMistry with customers

    Here’s a summary of the talk I gave to an Asia-Pacific sales and marketing conference in Cebu, Philippines. Life science and technology brands make personal connections with consumers beyond that of many other products. This connection goes beyond mere advertising. Marketers must create brands, experiences, and relationships that embody the intricate balance between […]

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3 benefits of drug repositioning – and the application of Strategic GPS®

A number of studies have shown that in the last 10 to 15 years, while R&D spending has steadily increased, the number of drugs making it to the market has not followed pace.  That’s why the advantages of drug positioning hold such allure. The key advantage of the drug repositioning approach is that it reduces […]