The Most Valuable Question You May Ever Learn

In the 1990s, success coach and author Jack Canfield taught me a question that radically changed my life. So what is this magical question that can improve the quality of every relationship you are in, every product you produce, every service you deliver, every meeting you conduct, every class you teach and every transaction you enter into? Here it is: “On a scale of 1 to 10, how would you rate the quality of our relationship during the last week?” Here are a number of variations on the same question that have served me well over the years… “On a […]


Creative Inspiration: Fuel for the Soul cooking class & dinner

We joined a magical journey into the culinary world with Chef Tiziana in her home located in Boise’s North End neighborhood. Each month she offers a fantastic new itinerary for globe-trotting via a series of intimate, instructional cooking classes. Jenny and I went for the tastes of Italy. The evening included not only the opportunity to prepare new recipes, but also to learn a plethora of cooking techniques. We shared a full 5-course meal with wonderful new friends. Details about their dinner events and cooking classes can be found at www.fuelforthesoulboise.com


4 specific areas to leverage when engaging “Key Practice Influencers”

Because the brand innovation team at a company will want to build relationships at many levels, we recommend taking a collaborative approach to this initiative, tapping people and skills at many levels of the organization. There are four specific areas to leverage when connecting with Key Practice Influencers (KPIs):         Experience Advantages of Cross-Disciplinary Collaboration: Not only researching and identifying KOLs, but also aligning their expertise with special programs & events. Key Strategic Insights Gained: Knowing the content is a prerequisite for selecting proper opinion leaders. Expand knowledge of condition and risk factors. Application to N-of-8 Initiatives: […]


Consider all the other Marketing P’s — there is more than “product” in life cycle planning

Remember to look at more than just the “product” in life cycle planning. Consider all the other Marketing P’s: – Place (distribution) – Price (contracts, incentives) – Promotion (unique channels) – Packaging (novel, convenient) – Put-ups (sizes, kits, bundles) – Personal support (services offerings) – Professional development (education, training, certification)


N-of-8 exercises extend to include multiple cultures

In many cases, our N-of-8 exercises go beyond just different viewpoints – they extend to multiple countries and cultures being represented. Using our N-of-8 model, we’ve worked for many years with EMD Chemicals, a global life science research products company.  Hans Ahl, Senior Sales Director of International Sales  regularly engaged us to develop global sales strategy and training for the European, Asia Pacific, and Latin America markets. Part of the sales strategy has been to create opportunities for country managers to exchange their best practices and sales success stories. For three consecutive annual managers’ meeting, we helped facilitate N-of-8 exercises.  […]


Tool in Action: N-of-8 Mastermind Groups

Because I know you are someone with a lot of ideas and energy, you may ask yourself: “What’s holding me back today, and more important, how will I get unstuck to move forward?” “When can I find more time to work on my dreams?” “Where will I find the right kind of people who will help and support me?” These are questions we all think about. That’s why I’m inviting you to consider joining me in a unique proven program. In this month’s newsletter, you learn more about N-of-8 Mastermind Groups, my trademarked method of brainstorming, problem-solving and creating for […]


Reporting the outcomes of N-of-8 story development

From the outset of starting my N-of-8 book, I wanted to dedicate a chapter on finding appropriate ways to create impact through interactions between brand innovators and KOLs. Now, I’d like to share experience on the documentation of the sessions, including putting the action steps in writing. Remember that advisory boards are not sales occasions, but rather opportunities to build relationships based on science, mutual collaboration, and engagement.  Certainly that demands follow-up for the long-term, and therefore the demand for relevant documentation. So let’s progress from identifying the right advisors, maintaining the practice focus, creating an agenda, and producing actionable […]


Is “copy” content? Are songs “literature?”

I recently saw a headline in an industry journal that read don’t mistake copy for content. So I was also equally intrigued by Bob Dylan’s remarks delivered at his Nobel banquet in Stockholm last December, asking the question are my songs literature? Dylan said “If someone had ever told me that I had the slightest idea of winning the Nobel prize, I would have to think that I’d have about the same odds as standing on the moon. I’m too often occupied with the pursuit of my creative endeavors and dealing with all aspects of life’s mundane matters to ask […]


Why McKesson acquired CoverMyMeds: “untapped treasure trove”

Drug distributor and health care technology firm, McKesson, recently announced it would acquire CoverMyMeds for $1.1 billion. This is a company that automates prior authorizations online through electronic health record systems but this is only one way the company is developing new analytic tools to help solve problems for specialists. McKesson says it’s also creating a new analytics tool for oncologists using advanced algorithms and natural language processing technology to read and re-format previously unstructured information. This helps healthcare companies that are collecting more data on patients but struggling to realize the full value of this data because much of […]