Daily Archives: January 22, 2018

C.H.E.M. book review of Leap! A Revolution in Creative Business Strategy, by Bob Schmetterer

By sharing dozens of firsthand case studies, Bob Schmetterer reveals the Euro RSCG secret recipe for creating great brand experiences. Leap is a guidebook to success for any company willing to color outside the lines of traditional advertising and marketing. The book’s stories from the point of view that traditionally, companies and their marketers would develop a business strategy, then hire an ad agency to back up that strategy with creative advertising. But the author shows, through many examples and personal stories, that the most effective campaigns were born when a company worked with their ad agency to develop a […]