Daily Archives: February 17, 2017


Selling social change: it’s not enough to have a “good cause”

The idea of selling social change is a vital link in the social sector’s quest to achieve breakthrough results, so says an article in this quarter’s Stanford Social Innovation Review And only when non-profit organization have the ability to help their organizations and funders see past the needs equals demand fallacy where they get comfortable with this idea. One of the important steps highlighted in this article is non-profit’s and social enterprise’s ability to build sales and marketing capabilities. It’s not enough to create a service that people want, the article says. The target of the service is the people […]