Daily Archives: January 3, 2017


New technology tools as part of the brand experience   Recently updated !

In today’s pharma world where traditional avenues of growth have been harder to come by, improving compliance and adherence is an important area of focus for today’s marketers — especially since last year was a relatively low point in new drug approvals. Not to mention a year in which proposed price increases on marketed products attracted unwanted public attention. Improving patients’ ability to stay with the doctor’s prescriptions is in a key area of opportunity for drug companies. The optimal adherence rate for patients on medications for chronic diseases should be around 80%, according to Dr. Rajesh Balkrishnan, professor at […]