Daily Archives: December 27, 2016


Looking back on 2016   Recently updated !

As I look back on 2016 I’ve realized I had a chance to apply almost all the brand innovation tools I’ve developed over the years. I was able to apply them in a variety of market, client, and brand lifecycle situations. A2U – I conducted more interviews, dyads, and focus groups than in the past several years. The findings from these awareness,, attitude and usage interviews were used to develop key findings, implications, and actions for a number of clients. StrategicGPS – the mapping of where we are to where we want to be proved valuable for many brand team […]