Daily Archives: April 4, 2016


Introduction to “Navigating Regulatory Expectations: Lessons Learned for Advertising and Promotion”

This week, I presented views on “Navigating Regulatory Expectations” from my role as a brand innovator. The first part I shared was the basis for commercialization strategies that I’ve seen pharma and medical device companies use. Then I shared lessons learned from seven relevant cases. I’ve chosen this illustration of an Idaho river and some rafters to illustrate the idea of navigating regulatory guidelines, because I believe that there are ups and downs and there are some calm waters and there are some choppy, white waters all through the process. If you learn to navigate them then you can have […]