Yearly Archives: 2016


Looking back on 2016

As I look back on 2016 I’ve realized I had a chance to apply almost all the brand innovation tools I’ve developed over the years. I was able to apply them in a variety of market, client, and brand lifecycle situations. A2U – I conducted more interviews, dyads, and focus groups than in the past several years. The findings from these awareness,, attitude and usage interviews were used to develop key findings, implications, and actions for a number of clients. StrategicGPS – the mapping of where we are to where we want to be proved valuable for many brand team […]


My A2U interviews reveal patients’ issue of limited time with doctor

In all my interviews this year using my A2U discussion tool, one of the areas that came up over and over was the limited time patients have in a doctor’s office. To get the most out of this short time, and perhaps even a healthier outcome, here are 10 tips that doctors have recommended. This comes from an article in the Wall Street Journal called Get The Most Out Of A Trip To The Doctor, written by Sumathi Reddy. Having just 15 to 20 minutes with a doctor seems awfully short, but here’s how to get the most of it. […]


How to choose events to inspire AND drive business innovation

There’s so many events out there for insight and inspiration that can drive our business innovation. These conferences and events promise to deliver a perfect balance of new, exciting ideas and ways to execute them back at our daily work. That’s why I enjoyed an article by Neil Cardy in a recent issue of Adweek. He provides a filter to vet events so you know which ones are worth your investment of time and money. do they attract a balanced audience of inventors and innovators? Inventors are scientists, technologists, and artists deep in experimentation, but innovators are using these inventions […]


Maybe a little doubt is good for you after all.

Most of us believe that confidence is a strength, if not a virtue. But entertaining strong doubts about yourself also has a lot of surprising benefits. Life is, by definition, a rather insecure state. You never know what tomorrow will bring. Doubt helps take someone else’s point of view and understand how others see life, so don’t let insecurity stop you. Take on confrontation and make a choice.


Learning from delegation mistakes

I’m continually trying to improve my delegation. As I was rereading The 4-Hour Workweek, I was reminded that some of Tim Ferriss’ early mistakes were some that I continue to make. I accept the first submission a person provides. I gave imprecise directions. I gave a license to waste time. I set a deadline too far in advance. I gave too many tasks and didn’t set the order of importance. As I continue to work to improve, I hope to continue to identify important tasks that a assistant or colleague can do better than me in less time.  


“A new breed of analytics for VoC data is transforming not only the amount of customer insight that can be made available, but also the speed at which it is delivered.”

Usually we keep up with our industry trends and news by reading from the more common business magazines, Wall Street Journal, Fast Company, PharmaVoice etc… But every now and then an article pops up from an unconventional source that is worth a read. This article on the science and stats around ‘voice of the customer research’ was one such article. I wanted to pass it along to you as a reminder on the value of customer feedback. Enjoy the read! http://data-informed.com/get-most-from-your-voice-of-customer-data/


American Cancer Society widens & deepens its impact through content

When it comes to business reading, we get most our articles from the top news sources. Sometimes it’s refreshing to see something we don’t read every day. The following attachment is a case study from the American Cancer Society. It details how they developed a content intelligent system so they could better share content. I thought this was right up your alley so I’m passing it along. Click the link here to view the slide deck. cs-acs-contentintelligence-amass-160225175439


“The table is just the start” says OpenTable’s updated brand

Although I often share articles and industry trends from common news sources, every once in a while a more obscure piece comes across my desk that I feel compelled to share. This is a case study for the popular restaurant-reservation app, Open Table. Maybe you’ve used this app, but regardless, the case study is a terrific branding example and I thought you would appreciate it. Click the link to a PDF of the branding case study presentation from Brandfolder. opentable_casestudy_final “What began as a simple restaurant reservation service is now a transformative force in the way restaurants and customers interact. […]


Can an electronic nudge help doctors do the right thing when it comes to patient care?

In a study published February in JAMA, Dr. Jeffrey Linder and colleagues tested three “behavioral interventions” to prevent inappropriate prescription of antibiotics for acute respiratory-tract infections. After receiving a primer in appropriate prescribing, 248 physicians in 77 primary-care practices in Boston and Los Angeles, including Brigham and Women’s Hospital practices, received one or more interventions. Prescribing rates for the different groups were compared for 18 months before and after the interventions were turned on. A control group had no interventions. One intervention, “suggested alternatives,” presented doctors with a range of choices suggesting nonantibiotic treatment; a second, “accountable justification,” prompted clinicians […]


6 new follow-worthy medtech innovations

From growing blood vessels in labs to applying advanced nanotechnology to cancer testing, here are some emerging technologies that could have a big impact on medicine in coming years. Engineered blood vessels from Humacyte Inc. Smartphone-connected smoking-cessation device from Chrono Therapeutics Neuromodulation from SetPoint Medical Neural-bypass technology being developed by researchers at Battelle and Ohio State University Surgical robots from researchers at Vanderbilt University A noninvasive lung cancer screening from Northwestern University and Preora Diagnostics Read more detailed assessment from Joseph Walker.