Daily Archives: April 2, 2015

Part 1 audioblog: 10 Health-Driven Mega-Trends – and implications for marketers

An audio-blog by Mark Stinson, author of “Forward-Fast” (Narrated by Kelly Jean Badgley) In a multi-part series of blog posts, I’ve been sharing 10 consumer mega-trends. These are the most important issues shaping global consumers’ buying behavior both now and in the future. I believe that good trend-watching is about taking the bigger-picture approach. Adopting a broader global perspective to trend-tracking should help facilitate better decision-making. Because it overcomes what I call, “category myopia.” The source of these mega-trends is a recent report from Datamonitor, entitled “Developments in Global Consumer Trends.” This survey shows how health-driven trends influence consumer lifestyles […]