Orbita: Transforming Healthcare Through the Power of Voice

      One of the innovative companies I met with at BIO2018 was Orbita. Orbita Voice™ is the first enterprise-grade conversational platform developed specifically for healthcare organizations to tap the power of this new breed of voice assistants, chat bots, and other natural language interfaces. Intelligent, voice-powered digital devices like the Amazon Echo™, Google Home™, and others are transforming how we engage with the digital world. Healthcare systems, care management service providers, pharmaceutical companies, and other healthcare organizations use Orbita Voice™ to: Quickly deploy healthcare-specific voice assistant and chat bot applications. Develop once and publish across multiple voice devices […]


Tools in Action: ForwardFast branding for clinical trial program

            Last fall, we created a standardized brand identity and guidelines for clinical research and development communications for the HARMONEE Program from Adare Pharmaceuticals. Adare studies are underway with the goal of improving treatment for Eosinophilic esophagitis, including its novel orally disintegrating tablet (ODT) containing the active pharmaceutical ingredient fluticasone. Eosinophilic esophagitis (EoE) is a chronic immune-mediated disease characterized by presence of tissue eosinophilia and symptoms of esophageal dysfunction. To date, no medications have been FDA-approved to treat this condition. The use of these identity guidelines will ensure that the elements, relevance, and benefits of […]


Creative Inspiration: Mandala & wood painting groups   Recently updated !

        In the last few weeks, I’ve participated in two different painting groups — mandalas on canvas and acrylics on wood. These groups offered me a chance to play with colors, shapes, and patterns. Beyond that, they were a chance to relax and let go of the worries of the workday (or even what can be stress during the holidays). “Mandala” is a Sanskrit word meaning circle or center. We often associate mandalas with circular designs and colors shapes and patterns repeating from the center. Mandalas can be precise and carefully measured geometric and perfectly symmetrical. Or […]


C.H.E.M. book review of PLAY: How it Shapes the Brain, Opens the Imagination, and Invigorates the Soul, by Stuart Brown, MD, founder of the National Institute for Play

Remembering what play is all about and making it a part of our daily lives is probably the most important factor in being a fulfilled human being. The ability to play is critical – not only to being happy, but also to sustaining social relationships and being a creative, innovative person. Lately, I’ve been going through my library to look back on — and to update — some important innovation influences. And I’m writing a series of book reviews using my C.H.E.M. Persuasion Model for communications effectiveness: Connect – to fit in their world, not try to disrupt it Honest […]


C.H.E.M. book review of Leap! A Revolution in Creative Business Strategy, by Bob Schmetterer

By sharing dozens of firsthand case studies, Bob Schmetterer reveals the Euro RSCG secret recipe for creating great brand experiences. Leap is a guidebook to success for any company willing to color outside the lines of traditional advertising and marketing. The book’s stories from the point of view that traditionally, companies and their marketers would develop a business strategy, then hire an ad agency to back up that strategy with creative advertising. But the author shows, through many examples and personal stories, that the most effective campaigns were born when a company worked with their ad agency to develop a […]


Safeguarding Idaho’s Economy in a Changing Climate – meeting facilitation   Recently updated !

            Last fall, I helped facilitate a working group during a two-day summit about Idaho’s changing climate designed to explore market-based solutions for safeguarding Idaho’s economy, health, landscape and lifestyle. On Nov. 16-17, business and civic leaders around the state convened to explore how we can collectively address the impacts of a changing climate. Businesses, organizations, schools and individuals participated, both online and in person at sites around the state. Boise State University, Student Union Building, Jordan Ballroom, Boise University of Idaho, Idaho Commons Building, Moscow Idaho State University, Pond Student Union Building, Pocatello Henry’s […]


C.H.E.M. book review: Never Eat Alone — and Other Secrets to Success One Relationship at a Time, by Keith Ferrazzi.

            “You could ask any accomplished CEO or entrepreneur or professional how they achieved their success, and I guarantee you will hear very little business jargon. What you will mostly hear about are the people who helped pave their way, if they’re honest and not too caught up in their own success,” writes Keith Ferrazzi. Lately, I’ve been going through my library to look back on — and to update — some important innovation influences. And I’m writing a series of book reviews using my C.H.E.M. Persuasion Model for communications effectiveness: Connect – to fit […]


Group innovation process applied to the year’s biggest hit

There was no pressure. It was just another day in the recording studio. That was the key to writing Ed Sheeran’s “Shape of You,” which has been on the Hot 100 since it was released on Jan. 6, and topped Billboard’s year-end singles chart. It’s a tale of romance sketched in mundane details — “now my bedsheets smell of you” — with four chords delivered in plinking, dancehall-tinged syncopation. The song has drawn more than 2.8 billion views on YouTube and is also the most-played track ever on Spotify, with more than 1.5 billion streams. Like many current pop hits, “Shape […]


Meditation Matters: interview with Daniel Goleman & Richard Davidson by Richard Gere

Richard Gere talks with the New York Times-bestselling authors as they unveil new research showing what meditation can really do for the brain. https://livestream.com/accounts/1249127/events/7688259/videos/162344653/player?width=640&height=360&enableInfo=true&defaultDrawer=&autoPlay=false&mute=false   In the last twenty years, meditation and mindfulness have gone from being kind of cool to becoming an omnipresent Band-Aid for fixing everything from your weight to your relationship to your achievement level. In their new book, Altered Traits: Science Reveals How Meditation Changes Your Mind, Brain, and Body, Daniel Goleman and Richard Davidson show us the truth about what meditation can really do for us, as well as exactly how to get the most […]